Why do we love the Poulain chocolate so much?
Because, from breakfast to the indulgent evening break, without forgetting the after-school snack, it is always there with its delicious tablets and famous chocolate powders. Its authentic taste and unique recipes, rich of 170 years of know-how, have become difficult to miss!
After 9 years of learnings in Paris, during which he discovered with passion how to make chocolate, Victor Auguste Poulain funded its chocolate factory in Blois.
Poulain got bigger and bigger: first factory, first advertising campaign. By the way, the baseline was clear: “taste and compare”. The knowers tried, compared and approved. Like us! We always have plenty of Poulain everywhere in the cupboards…
Do you know Leonetto Capiello? He drew our famous foal, that is still the emblem of our brand today. Well-known artist for his posters, he gave full meaning to the word timeless!
170 candles, it takes space on a chocolate cake! Imagine what Poulain will be in one century, in view of how fast our foal travels through eras.
